Discover San Gabriel Valley Website Offers New Themed Trip Guides to Encourage Tourism

An often-overlooked region of eastern Los Angeles County affectionately known as “SGV” or “the 626,” the San Gabriel Valley is home to unique tourist attractions which include cultural icon City of Pasadena, renowned museums and gardens, and the largest county fair in the world. With the rebranding and re-launch of the Discover San Gabriel Valley website (, the San Gabriel Valley Economic Partnership is continuing to expose potential visitors to the vast entertainment options in the region, located just under an hour from the Inland Empire, High Desert, Orange County, and Downtown Los Angeles.

“Our target audience is primarily the Southern California native who is looking for a unique and affordable weekend getaway close to home,” explained Partnership President and CEO Cynthia Kurtz. “Visitors to the website will quickly observe that the San Gabriel Valley is not a cookie-cutter community. The attractions here are one of a kind.”

The updated website includes weekly recommendations of popular events in the region, an events calendar, and new itineraries with themes like a “Romantic Weekend” or “Ultimate Family Fun Day.” Visitors can also subscribe to a weekly newsletter with new things to do each week.

On Friday, the Discover San Gabriel Valley website will release its newest Trip Guide entitled
“San Gabriel Valley 1700s-1900s: The Way Things Were.” The guide features a historical timeline and weekend itinerary of historical attractions in the San Gabriel Valley (including dining recommendations with historical significance) spanning the 1700s to 1900s. The guide was developed with the input of representatives from the City of San Gabriel and the Workman and Temple Family Homestead Museum.

The Discover SGV website is a main hub of a tourism campaign started by the San Gabriel Valley Economic Partnership and sponsored by the Pasadena Convention Center, Pacific Palms Resort, Fairplex, Workman and Temple Family Homestead Museum, Los Angeles County Metro, and others.

About Discover San Gabriel Valley

Discover San Gabriel Valley is a tourism campaign developed by the San Gabriel Valley Economic Partnership to promote the region as an authentic, accessible and affordable tourist destination and increase visitor expenditures and tourism revenues in the hospitality sector. The Discover San Gabriel Valley Tourism campaign is a collaborative effort of the Partnership’s Marketing and Tourism Committee, which includes representatives from tourist attractions throughout the region.