City of La Verne

La Verne

Population: 32,803
Median Home Value: $598,700
Median Household Income: $77,853

Recognized by Family Circle magazine as one of “America’s 10 Best Towns for Families,” La Verne emphasizes a first-rate quality of life. A stable and long-serving city government has planned for La Verne’s future by creating new upscale neighborhoods, preserving historic craftsman districts, nurturing La Verne’s charming Old Town, creating Class A business park facilities, promoting a major public art program, and enhancing Foothill Boulevard’s reach as a major retail corridor.

The city is safe, with its own fire and police departments and the lowest crime rate for serious crimes among 14 neighboring cities. La Verne’s 2 million-square foot high technology business park is approved for a 400,000-square foot expansion. Brackett Airport and the nearby Fairplex are super-regional resources for business. Outdoor enthusiasts flock to nearby Bonelli Regional Park, which offers swimming, boating, and fishing as well as equestrian and hiking opportunities. La Verne’s 17 parks, 4 area golf courses, and foothill trails support healthy and active lifestyles.

Education is a community-wide priority. Founded in 1891, the University of La Verne has been at the heart of the city from the beginning. Today, the University provides 7,500 students per year with a high qualityuniversity experience with excellent faculty to student ratios. Bonita Unified School District maintains high standards with 4 of 8 elementary schools recognized as California Distinguished Schools and one awarded designation as a 2012 National Blue Ribbon School. The two high schools rank in the top 5% in the nation. Visit City Website


Key Information

Foothill Boulevard

A distinguished and beautiful stretch of America’s iconic Route 66, Foothill is a regional retail and entertainment destination enhanced by a program of public art and landscaped parkways that create an attractive and inviting ambiance for retailers.

Old Town

Old Town La Verne dates from the City’s founding in 1887 as a destination for the Santa Fe Railroad, and continues as the historic center of the community. The adjacent University of La Verne has a daytime population of 6,000 students. Along with a variety of specialty shops, Old Town offers more than a dozen restaurants with a range of dining opportunities from date night at Café Allegro to the casual family atmosphere of Warehouse Pizza. Annual retail sales in Old Town total more than $15 million, and the local economy thrives as new restaurants and shops continue to open.

New Development in La Verne

We recognize that a strong mix of residents and daytime population can be vital to retail commercial success, and that new homes and residents are even better. La Verne continues to be a leader in new development. New home construction placed La Verne among the Top-10 housing producers in Los Angeles County for 2013 (Los Angles County Building Industry Assn.). New single family homes and resort quality mixed-use apartments, are conveniently located within the Foothill Boulevard corridor. The recently adopted Specific Plan anticipates the construction of 2,500 new housing units in close proximity to the nearby Metro and Gold Line rail lines. Also Gilead Science Corp. recently received City approval to construct nearly 400,000 sq.ft. of new pharmaceutical-related development, with a projected 300-500 higher income employees.

Local Government Assistance

La Verne’s economic development team is prepared to facilitate businesses locating in La Verne with preparation of applications, a definite timeline for project action, 60-day scheduling for Planning Commission or City Council approvals, a project planner to coordinate inter-departmental and interagency requirements and approvals, and a one-stop counter for access to all development services.

Major Employers

University of La Verne
Gilead Pharmaceutical
Metropolitan Water District
Bonita Unified School District

City Facts

This community was founded in 1887 when Isaac Wilson Lord, a Los Angeles businessman, persuaded the Santa Fe Railroad to extend its line through this area where he owned considerable property. On May 25, 1887, Lord hosted what was reported as the largest land sale in Southern California up to that date. Lord sent brass bands up and down the streets of Los Angeles and San Bernardino inviting people for a free ride to the new town of "Lordsburg." Over 2,500 people accepted the invitation and they bought $200,000 worth of lots. Building began immediately. The most notable building was a large hotel with more than 60 rooms. Lord and others had invested some $70,000 or more in it. Water mains were put in, a post office opened, a newspaper published and stores opened, all within four months.

Key City Contacts

Director of Community Development

Hal G. Fredericksen
3660 "D" Street La Verne, CA 91750

City Manager

Bob Russi
3660 "D" Street La Verne, CA 91750
(909) 596-8726

Chamber of Commerce

Annette Leonard
2078 Bonita Ave, La Verne, CA 91750
(909) 593-5265


Don Kendrick

Mayor Pro Tem

Donna Redman

City Council Member

Robin Carder

City Council Member

Charlie A. Rosales

City Council Member

Tim Hepburn



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